Best Black Friday TV Deals
There are plenty of top TVs on sale from Hisense, Insignia, LG, Samsung, Sony, TCL, and other brands
When you shop through retailer links on our site, we may earn affiliate commissions. 100% of the fees we collect are used to support our nonprofit mission. Learn more.
Black Friday is here, so if you’re looking for a new TV now, Consumer Reports can help you get a great deal.
Consumer Reports is a nonprofit organization that tests hundreds of TVs to help you find the best picture quality and performance for your budget. (We buy all the TVs at retail, without involving the manufacturers.) Then we scour top retailers to look for price drops on sets we think you should consider.
Below, you’ll find the top options available now in a wide range of sizes and prices.
Get discounts, product recommendations, and buying advice from the shopping experts at CR. Sign up for our ShopSmart newsletter.
This 32-inch 720p set, the Toshiba 32V35KU, has only so-so picture quality, but it might be a decent low-priced choice as a secondary set for the home. It has Amazon’s Fire TV smart TV system, with access to lots of services.
Why it’s a good deal: This is the lowest price we’ve seen for this set. It’s still selling for $129 at Amazon.
We didn’t test this 40-inch Onn TV from Walmart’s house brand. The Onn TVs we have tested have been inconsistent in terms of picture quality, though some have performed reasonably well, especially for their price. This is a 1080p Roku TV with access to lots of streaming services, part of Walmart’s Black Friday sale.
Why it’s a good deal: It’s at a very low price for a set this size, though it’s not a 4K model and no previous price was given. Another 40-inch 1080p Onn Roku TV was selling for $128.
This 40-inch Hisense smart TV is a basic 1080p set we’ve seen only at Best Buy right now. It uses Hisense’s own VIDAA smart TV platform, and it has Amazon Alexa built in. It has only two HDMI inputs. We didn’t test this set, but most lower-priced Hisense sets this size have had decent overall picture quality.
Why it’s a good deal: It’s a low price for a 40-inch Hisense set this size, and it’s not available elsewhere.
This 43-inch set, the Insignia NS-43D420NA20, is a basic 1080p TV from Best Buy’s house brand. It offers satisfying high-definition picture quality, plus a wider-than-average viewing angle for an LCD TV. It lacks any smart TV features, so you may want to add a streaming player to stream shows and movies.
Why it’s a good deal: This set, available only at Best Buy right now, usually sells for about $200.
This 43-inch set, the Insignia NS-43F301NA22, may be a better choice if you’re looking for a 4K TV with built-in smarts; it uses the Amazon Fire TV system. It delivered satisfying HD and 4K picture quality in our tests, though its HDR performance was ineffective.
Why it’s a good deal: It’s about $30 cheaper than it was a few weeks ago.
The 55-inch Samsung QN55Q80A is in the company’s top regular QLED series from 2021 that doesn’t include Mini LEDs in its backlights. But the set still manages to deliver very good overall picture quality, top-notch HDR, and above-average sound.
Why it’s a good deal: This TV usually retails for around $1,000, and although it was selling earlier this week for about a hundred bucks less, it’s still a nice discount. It’s still $950 at Best Buy.
Right now we’re seeing this 48-inch 4K OLED TV from LG only at Best Buy. The model is part of LG’s A Series, which has done very well for overall picture quality, though not quite as well for HDR as the pricier C Series sets.
Why it’s a good deal: The price had jumped to $999.99 a few days ago, but it’s back to $570 at Best Buy again, so it’s a great deal.
We didn’t test this 55-inch set, a fairly basic 4K smart TV that we’re really seeing only at Walmart. Note, though, that it has only two HDMI inputs, which could be a problem if you need to connect several components, such as a cable box, streaming media player, and game system, to the TV at the same time.
Why it’s a good deal: The company doesn’t list its previous price, but other 7000 Series sets typically sell for about $400, so this is a good deal.
This is a fairly basic 50-inch 4K Roku smart TV from Onn, Walmart’s house brand for electronics.
Why it’s a good deal: We didn’t test this set, but it’s at a very low price for a model this size.
We don’t have this 50-inch entry-level 4K TV from TCL, a 2021 Android TV model, in our ratings, but other 4-Series TCLs have typically done decently for overall picture quality, though not always.
Why it’s a good deal: It’s at a good price at Walmart, and unlike some other early deals, this one wasn’t restricted to Walmart+ subscribers. It also just dropped another $10.
This 50-inch 2022 set is the first Amazon Fire TV we’ve seen from a brand other than Amazon, Insignia, or Toshiba. We haven’t tested it—we just got the first Hisense Fire TV in our labs—but based on our experience with those other brands, we expect it to do well for overall picture quality, though HDR performance is a question mark.
Why it’s a good deal: This brand-new 2022 model has dropped about $75 since last week, including $50 just today.
Anyone looking for a top-performing 55-inch 4K OLED TV should consider the LG OLED55C2PUA, one of the best sets in this size in our ratings. It’s less expensive than the G Series OLEDs but does better for HDR than the less expensive A and B Series sets.
Why it’s a good deal: You can save about $300 on a top-rated 2022 OLED TV compared with just a few weeks ago, and it’s available at this price at several retailers.
This 55-inch model appears to be found only at Walmart, so it’s hard to compare. But other 4-Series sets—entry-level 4K TVs—have done decently in CR’s tests, except for HDR.
Why it’s a good deal: Other 4-Series sets, such as the 55S402, sell for more than $400. This is a Walmart Black Friday deal.
We didn’t test this 55-inch 4K TCL Google TV, a step up from the 4-series sets you often see on sale. But other 5-series TCL sets, which are QLED models that use quantum dots for a wider range of colors, have usually done well for picture quality.
Why it’s a good deal: It’s a very good price on a step-up TCL set that has some features, such as quantum dots and full-array LED backlights, not found on entry-level sets.
The Hisense 65U6H is in the company’s entry-level ULED series, which uses quantum dots for a wider range of colors. It has good overall performance, plus a few step-up features, including a full-array LED backlight with local dimming which can help improve contrast.
Why it’s a good deal: This model has satisfying overall picture quality, and also has variable refresh rate (VRR) support for gaming.
The Hisense 65U8H is a top-performing ULED TV—it not only has top-notch UHD picture quality, it has sufficient brightness to deliver a great HDR experience.
Why it’s a good deal: While not exactly cheap, this set delivers impressive performance at a great price. It’s still more than $1,100 at Walmart.
The LG OLED65C1PUB is a top overall performer, and a great choice for anyone looking for a set with great picture quality and an impressive HDR experience. It also has top-notch sound.
Why it’s a good deal: Best Buy has the best deal on this TV, a 2021 set, right now, several hundred dollars less than its competitors.
The Sony XBR-65A8H, a 2021 65-inch 4K OLED TV, delivers top-notch overall picture quality and sound, and it provides a satisfying HDR experience. Like other Sony sets, it uses the Google TV smart TV platform with built-in Google Assistant.
Why it’s a good deal: This TV is selling for much less than it was earlier this year.
We didn’t test this 65-inch set, a fairly basic 4K smart TV that we’re really seeing only at Walmart; it’s part of its Black Friday sale. Note, though, that it has only two HDMI inputs, which could be a problem if you need to connect several components, such as a cable box, streaming media player, and game system, to the TV at the same time.
Why it’s a good deal: The company doesn’t list its previous price, but other 7000 Series sets typically sell for about $500, so this is a good deal.
We tested this 65-inch TV from Onn, Walmart’s house brand, and it does surprisingly well for overall picture quality, though not for HDR performance. It’s a Roku TV model that will work with Amazon Alexa and Google Assistant devices.
Why it’s a good deal: We’ve seen it at this price several times during the year, but it’s still a low price for a 4K smart TV this size.
We haven’t tested this 65-inch 4K Google TV from Hisense yet, but other models in this step-up series have done well in our tests.
Why it’s a good deal: This 2022 set is now selling for less than the 2021 set we listed last week, and its price just dropped $100.
This 65-inch 4K TV, the Samsung QN65S95B, uses a new OLED TV technology called QD OLED. It’s among the best TVs you can buy, with top-notch picture quality and HDR. It’s also one of the brightest OLED TVs we’ve tested.
Why it’s a good deal: The price on this top-performing set has once again dropped $60 at Walmart and $100 at Best Buy since just last week.
We haven’t tested this 65-inch 4K set from TCL, a 4K Roku model we see only at Walmart. It’s part of the retailer’s final Black Friday sale.
Why it’s a good deal: We didn’t test this set, but other 4-series TCL sets sell for close to $400, so it’s a very low price for a TV this size.
The TCL 65R635 is a Roku TV model in TCL’s step-up 6-series sets that uses Mini LEDs in its full-array LED backlight with local dimming, which can help improve the dark scenes and contrast. This set delivers satisfying overall picture quality, and top-notch HDR, which not many TVs in this price range can match.
Why it’s a good deal: This set is a great overall performer, now priced below $1,000 at a few retailers. Walmart just cut $50 off its price.
This 70-inch 4K smart TV from Insignia, Best Buy’s house brand, is a fine overall performer, although its HDR performance is ineffective, mainly because of peak brightness limitations. It uses the Amazon Fire TV smart TV system, and Alexa is built in for using voice commands.
Why it’s a good deal: This is the best price we’ve seen for this TV, an especially impressive bargain for the size. It was $10 more last week.
The Sony XR-65X90K is a step-up model with fine overall performance, including satisfying picture quality, effective HDR, and above-average sound. Like other Sony TVs it uses the Google TV smart TV system.
Why it’s a good deal: It’s at an all-time low price for a 2022 Sony TV with this level of performance.
Jumbo TVs 75 Inches and Larger
This 75-inch Hisense set, the Hisense 75A6H, had only decent overall picture quality in our tests. It’s a Google TV model that has a wider-than-average viewing angle for an LCD-based set.
Why it’s a good deal: This set is at a low price for its size, good for less finicky viewers looking for a jumbo-sized set.
This 75-inch Hisense model, a Roku TV, is another set that appears to be available only at Walmart. We haven’t tested it, but other R6 Series sets have been a bit inconsistent for overall picture quality and not great at HDR.
Why it’s a good deal: It’s a very good price for a Hisense set this size, though we can’t comment on its picture quality.
This 75-inch 4K smart TV from Samsung, a basic model, is only available now at Best Buy. We haven’t tested this set. It’s a basic 4K TV with only two HDMI inputs.
Why it’s a good deal: This is a good price for a Samsung set this size. Although there’s no direct comparison, the Samsung TU7000-series sets this price are selling for $630.
The 75-inch TCL 75R635, a Roku TV model in TCL’s step-up 6-Series that uses Mini LEDs in their backlights, delivers very satisfying overall picture quality and a very effective HDR experience, something that not many TVs in this price range can match.
Why it’s a good deal: TCL 6-Series sets offer a lot of bang for the buck, and this one costs more at other retailers—where it’s still available.
The 75-inch Hisense 75U6G, in the company’s entry-level series of ULED sets that feature quantum dots for a wider range of colors, offers very good overall picture quality, though it doesn’t do as well for HDR effectiveness. This model has a number of step-up features, including a full-array LED backlight with local dimming and support for Dolby Vision HDR and Dolby Atmos Audio.
Why it’s a good deal: It’s out of stock at Walmart and is more expensive at Amazon.
This 75-inch 4K TV, the Amazon 4K75M600A, is a step-up Omni series set in the company’s new lineup of its own Fire TVs. We haven’t tested it but have tested other Amazon Omni TVs, and they’ve done fairly well for overall picture quality, though not for HDR.
Why it’s a good deal: This set was more than $1,000 at Amazon last week, but Best Buy had it for about $150 less than its current price a few days ago. It’s now the same price at both retailers, but keep an eye out for another price drop.
We didn’t test this set, but we did test the 75-inch sibling, the Samsung UN75TU7000, and it did well for overall picture quality but wasn’t so hot at HDR. It’s an entry-level model in the company’s mainstream non-QLED 4K TV lineup.
Why it’s a good deal: Assuming it performs similarly to the tested set, it offers satisfying picture quality at a nice price for a set this large.