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    Worst Deals on New Cars Right Now

    Some models are so hard to come by that consumers are paying well above the sticker price for them

    2023 Kia Sports PHEV at sunset
    Kia Sportage PHEV
    Photo: Kia

    If you have your heart set on buying a new car this year, be prepared to pay significantly more for some models—or choose one that isn’t in high demand.

    Inflation and parts shortages have thrown a wrench into the auto industry, putting a severe strain on the new-car market. So forget about saving money off the sticker price on many popular cars, SUVs, and trucks. Some are so hard to come by that consumers are paying well above the sticker price for them. That includes must-have models like entry-level vehicles, hybrids, and electrics. And apparently, many Hyundai and Kia models.

    more on car buying

    The average price for new cars has increased slightly to $48,281 in October 2022, according to Kelley Blue Book. It is up $1,775 over the average price in October 2021.

    In some cases, you might think it’s worth the extra money for your dream vehicle, even if it means greater depreciation over time. For other vehicles, it may be better to seek a suitable, more plentiful alternative. 

    Below we present the 10 cars and SUVs that are selling the most over the sticker price based on data from TrueCar, starting with the highest and using specific trims as examples. Once again, Kia owns the list. Every model here is selling for 15 percent or more over MSRP. The next vehicles that are not from Hyundai and Kia include the Chevrolet Trailblazer (14 percent over), Subaru Crosstrek (14 percent over), and Cadillac Escalade (13 percent over). The highlighted models below are all from the 2023 model year.

    CR members will see ratings highlights and detailed pricing on specific trims and configurations. Keep in mind that this list doesn’t factor in Consumer Reports’ recommendations, nor do we endorse paying such premiums for a new car. 

    Of course, local pricing may differ. You can see the transaction prices for these and every other mainstream vehicle from the model pages on our New Cars A-Z page.

    Also, see the best deals on new cars and new SUVs now, and browse the list of the most discounted cars.

    CR's Build & Buy Car Buying Service

    In addition to research and reviews, Consumer Reports offers members access to the Build & Buy Car Buying Service at no additional cost. Through this service, members can compare in-stock vehicles, see what others paid for the car they want, and customize their payments online. Once they find the vehicle they are interested in, members can get up-front price offers online from local certified dealers. On top of national incentives, Consumer Reports members are eligible for additional incentive offers from select manufacturers through the Build & Buy Car Buying Service. Plus, members can get an instant trade-in value for their current vehicle to use toward their next car purchase.

    Kia Sportage: 21% Over MSRP

    Kia Seltos: 20% Over MSRP

    Kia Rio: 18% Over MSRP

    Hyundai Venue: 18% Over MSRP

    Kia Telluride: 18% Over MSRP

    Kia Carnival: 18% Over MSRP

    Hyundai Ioniq 5: 18% Over MSRP

    Kia K5: 17% Over MSRP

    Hyundai Elantra: 16% Over MSRP

    Kia Soul: 15% Over MSRP

    Tips for Buying a New Car

    There are a lot of things to consider when buying a new car. On the “Consumer 101” TV show, Consumer Reports expert Kelly Funkhouser explains to host Jack Rico what to look for before taking a test drive.